Table 5 Costa Edutainment’s KPIs and results on the capitals
From: Sustainability and CSR orientation through “Edutainment” in tourism
Capitals | KPIs |
|---|---|
Financial capital | The savings rate from service optimization outsourcing • Turnover • Profits • Cash flow • Average turnover per employee • Average cost per employee • Distribution of added value |
Productive capital | • Completion of cetacean stand • New exhibits • Restoration of National Antartic Museum |
Organizational capital | • Web platform for integrated reporting • Reorganization of aquarium sector • Establishment 2014–2018 Industrial Plan • Corporate management system |
Human capital | Number and type of tables for collaborative processes: • Total hours of training • Average hours of training • Percentage of employees that have done training courses • Turnover • Total number of employees • Average age • Schooling • Number of women • Number of work accidents • Seniority • Application of second level contract |
Relational/social capital | Euro number of projects sustained for cultural and social purposes • Activity “Aquarium friends” • Customer Satisfaction Index• Feedback from social network • Complaints management, press office • Educational efficacy • Results of school project • Presence in national and foreign trade fairs • Percentage of visitors to the structures |
Natural Capital | • Number and type of scientific research project • Energy consumption (water, electricity and gas) • Biodiversity • Bioethics |