From: Corporate social responsibility (CSR) in Vietnam: a conceptual framework
Confucian values | Original meaning | The concept of CSR |
---|---|---|
“Nghia” & “Nhan” | The Confucian virtue of compassion, charity, benevolence, humanity and love for one’s fellow human beings | Ethical responsibilities & Philanthropy |
“Tinh” & “Nhan” | These values entail going beyond the rules to do good because one has empathy and compassion in one’s heart. This also reflects community sentiment (tinh lang nghia xom) | Ethical responsibilities & Philanthropy |
“Ly”, “Nghia”, & “Tin” | The rationality of righteousness and faithfulness | Ethical & Legal responsibilities |
“Dieu do” | This virtue refers to moderate one’s stance in the interest of social harmony. Relativism, of not being excessive. People who do not know moderation – who are too greedy or too rigid or too assertive bring about their own downfall | Economic & sustainable consumption |