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Table 1 The relevance between Confucian values and the concept of CSR in Vietnam

From: Corporate social responsibility (CSR) in Vietnam: a conceptual framework

Confucian values

Original meaning

The concept of CSR

“Nghia” & “Nhan”

The Confucian virtue of compassion, charity, benevolence, humanity and love for one’s fellow human beings

Ethical responsibilities & Philanthropy

“Tinh” & “Nhan”

These values entail going beyond the rules to do good because one has empathy and compassion in one’s heart. This also reflects community sentiment (tinh lang nghia xom)

Ethical responsibilities & Philanthropy

“Ly”, “Nghia”, & “Tin”

The rationality of righteousness and faithfulness

Ethical & Legal responsibilities

“Dieu do”

This virtue refers to moderate one’s stance in the interest of social harmony. Relativism, of not being excessive. People who do not know moderation – who are too greedy or too rigid or too assertive bring about their own downfall

Economic & sustainable consumption