Table 1 Four Broad CSR Eras Before and After Year 1950 till 1978
From: Communicating Corporate Social Responsibility in the post mandate period: Evidence from India
Period | Role of CSR |
|---|---|
up to the 1950s | ‘philanthropic’ era, in which companies donated to charities more than anything else |
1953–67 | ‘awareness’ era, characterized by more recognition of the overall responsibility of business and its involvement in community affairs |
1968–73 | ‘issue’ era, in which companies began focusing on specific issues such as urban decay, racial discrimination, and pollution problems |
1974–8 and, continuing beyond | ‘responsiveness’ era, where companies began taking serious management and organizational actions to address CSR issues |