Green DIY store choice among socially responsible consumer generations

International Journal of Corporate Social Responsibility

Table 1 Results of testing validity and reliability of collected data

Dimension	Items	α^a > 0,7	KMO^b > 0,7	χ²; df; p^c	Eigenvalue	% variance
Education on environmental protection and social responsibility	6	0.899	0.874	2168.58; 10; ****	3.564	71.28
Penchant for rational use of resources	5	0.852	0.884	1818.007; 21; ****	3.717	53.10
Sacrifice for the sake of environmental protection	3	0.758	0.763	692.194; 6; ****	2.316	57.91
Social responsibility measures	3	0.849	0.879	1874.200; 21; ****	3.708	52.97
Green DIY store choice	5	0.921	0.821	1981.211; 32; ****	3.324	61.43

^aCronbach’s α coefficient (checking data reliability)
^bKaiser-Meyer-Ohlin criterion (exploratory factor analysis) for each dimension
^cBartlett’s test of sphericity (χ² – hi square, df – degrees of freedom, p – probability; ****p < 0,001; *** p < 0,01; ** p < 0,05; * p < 0,1)
Source: own research