Table 3 Socio-demographic characteristics of the sample
From: Green DIY store choice among socially responsible consumer generations
Generations | Baby Boomers | Generation X | Millennials /Y | Generation Z | Total | |||||
|---|---|---|---|---|---|---|---|---|---|---|
n | % | n | % | n | % | n | % | n | % | |
Gen | ||||||||||
Male | 53 | 7.1 | 77 | 10.3 | 163 | 21.9 | 81 | 10.9 | 374 | 50.3 |
Female | 51 | 6.9 | 118 | 15.9 | 128 | 17.2 | 73 | 9.8 | 370 | 49.7 |
Total | 104 | 14.0 | 195 | 26.2 | 291 | 39.1 | 154 | 20.7 | 744 | 100.0 |
DIY store frequency visit | ||||||||||
Once a year or less | 51 | 6.9 | 75 | 10.1 | 107 | 14.4 | 77 | 10.4 | 310 | 41.7 |
Several times a year | 44 | 5.9 | 79 | 10.6 | 125 | 16.8 | 59 | 7.9 | 307 | 41.3 |
Several times a month | 9 | 1.2 | 41 | 5.4 | 59 | 7.9 | 18 | 2.3 | 127 | 17.1 |
Total | 104 | 14.0 | 195 | 26.2 | 291 | 39.1 | 154 | 20.7 | 744 | 100.0 |