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Table 2 Apology Scenarios utilized in study 2

From: CSR commitments, perceptions of hypocrisy, and recovery

No Response

No additional information given

Apology Only

After the events, Star Inc. released the following statement:

“It is with deep regret that we address the recent incident at our manufacturing facilities. There is no excuse for our actions, and we at Star Inc. take full responsibility for the failings that occurred. We recognize the harm this causes to the communities we operate in and to everyone else connected to our business. We ask for both your forgiveness and understanding as we move quickly to correct this situation.”

Compensation

After the events, Star Inc. released the following statement:

“It is with deep regret that we address the recent incident at our manufacturing facilities. In order to correct the problem, Star Inc. will pay for all costs associated with the incident and further invest resources to ensure this does not happen again. To prove our commitment, we have already established an emergency relief fund and have begun compensating those involved.”