Skip to main content
International Journal of Corporate Social Responsibility
Fig. 4 | International Journal of Corporate Social Responsibility

Fig. 4

From: Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators

Fig. 4

A multiple mediation model for Americans. Unstandardized regression coefficients from a bootstrap analysis are provided along the paths, with effects on attitude toward the company outside brackets and effects on purchase intention inside brackets. Note. c is the total effect, which refers to the effect of concrete message on outcome variables without two mediators, and c’ is the direct effect, which refers to the effect of concrete message on outcome variables after controlling for two mediators. ***p < .001

Back to article page