Paths | Koreans | Americans | ||||
---|---|---|---|---|---|---|
Beta | SE | 95Â % CI | Beta | SE | 95Â % CI | |
H3: Perceived message clarity as a mediator | ||||||
 Concrete message –» Perceived message clarity –» Acompany | .08 | .07 | -.01 to .26 | -.01 | .04 | -.14 to .03 |
 Concrete message –» Perceived message clarity –» PI | .18 | .09 | .05 to .41 | .01 | .03 | -.03 to .13 |
H4: Perceived CSR as a mediator | ||||||
 Concrete message –» Perceived CSR –» Acompany | .28 | .11 | .10 to .52 | .01 | .11 | -.20 to .25 |
 Concrete message –» Perceived CSR –» PI | .24 | .10 | .08 to .48 | .00 | .04 | -.07 to .11 |