From: Communicating Corporate Social Responsibility in the post mandate period: Evidence from India
Variables | Abbreviations | Connotation in this conceptual model |
---|---|---|
CSR Communication | VCOM | “The process of communicating the social and environmental effects of organizations’ economic actions to particular interest groups within society and to the society at large” (Gray et al. 1996). |
(Variable) Corporate Social Responsibility | VCSR | “The formal and informal ways in which business makes a contribution to improving the governance, social, ethical, labour, environmental conditions of the developing countries in which they operate, while remaining sensitive to prevailing religions, historical and cultural contexts” (Visser 2008). Here, the context is India. |
Firm Performance | VFP | Non-financial performance; “intangible benefits for the company such as corporate reputation and image” (Schwaiger 2004). |