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Table 2 Word Frequencies by Data Set

From: Letters from the top: a comparative control group study of CEO letters to stakeholders

Frequently Cited Words

Infrequently Cited Words

Notably Absent Words

Report on Business Data Set

 2016

Monitoring

Trade

 Corporate

Mitigation

Regulatory

 Customers

Millennials

System(s)

 Communities

Metrics

Policy

 Business

Measures

Reconciliation

 Employees

Marketplace

Reduction

 Responsibility

Loyalty

Target

 Executive

Learning

Process

 Social

Landfills

Reporting

 Governance

Inspiring

Results

Corporate Knights Data Set

 2016

Programs

Accountability

 Business

Initiative

Communications

 Sustainability

Responsive

Networks

 Communities

Prosperity

Workplace

 Clients

Participation

Trust

 Global

Liquidity

Advice

 2017

Ideas

Aspirations

 Energy

Diverse

Efficiency

 Change

Learn

Grassroots

 Management

Employment

Hope

  1. Note: Absentee words are frequently present in the opposing data set but absent in the focal data set