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Table 3 Stakeholder References by Data Set

From: Letters from the top: a comparative control group study of CEO letters to stakeholders

Stakeholder

Report on Business Data Set

Mean No. Citations per Report

Corporate Knights Data Set

Mean No. Citations per Report

Total References

Customers

45

5.00

56

5.70

101

Community Groups

41

4.56

53

5.30

94

Employees

22

2.44

17

1.70

39

Regulators and Government

0

0.00

26

2.60

26

Investors

4

0.44

14

1.40

18

Distributors

1

0.11

8

0.80

9

Non-Governmental Organizations

1

0.11

1

1.00

2

Suppliers

1

0.11

0

0.00

1

Total References

115

12.78

176

17.60

291