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Table 3 Socio-demographic characteristics of the sample

From: Green DIY store choice among socially responsible consumer generations

Generations Baby Boomers Generation X Millennials /Y Generation Z Total
n % n % n % n % n %
Gen
 Male 53 7.1 77 10.3 163 21.9 81 10.9 374 50.3
 Female 51 6.9 118 15.9 128 17.2 73 9.8 370 49.7
Total 104 14.0 195 26.2 291 39.1 154 20.7 744 100.0
DIY store frequency visit
 Once a year or less 51 6.9 75 10.1 107 14.4 77 10.4 310 41.7
 Several times a year 44 5.9 79 10.6 125 16.8 59 7.9 307 41.3
 Several times a month 9 1.2 41 5.4 59 7.9 18 2.3 127 17.1
Total 104 14.0 195 26.2 291 39.1 154 20.7 744 100.0
  1. Source: own research
  2. n - number of cases; % - percent of cases