Skip to main content

Table 1 Measurement Items

From: How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model

Primary Variable

Secondary Variable

Measurement Items of questionnaire

CSR

CSRE

CSRE1: The company has a strong competitive advantage

CSRE2: The company is a profitable enterprise

CSRE3: The company has strong economic strength

CSRE4: The company is committed to maximizing profits

CSRL

CSRL1: The company abides by local and national laws

CSRL2: The company operates in accordance with government regulations

CSRL3: The safety of the company's products is in line with national laws and regulations

CSRL4: The company fulfils its legal obligations imposed by the state or community

CSRM

CSRM1: The company strives to be a good citizen

CSRM2: The company is ethical in its treatment of employees, consumers, communities and other stakeholders

CSRM3: The company's products are in line with ethical norms in terms of safety and green

CSRM4: The company can operate in line with social and ethical expectations

CSRC

CSRC1: The company actively participates in charitable activities such as relief, poverty alleviation and donation

CSRC2: The company is committed to supporting the improvement of the quality of life in the community

CSRC3: The company supports and promotes philanthropy

CSRG

CSRG1: The company actively carries out green certification of its products

CSRG2: The company actively participates in community environmental protection

CSRG3: The company actively participates in community public health services

CSRG4: The company pays attention to energy saving and emission reduction in the production process

CI

CI1: The company has a good social reputation

CI2: The company is an example of food safety

CI3: The company has a high degree of transparency

CI4: The company has a good reputation among consumers

CS

CS1: The company's CSR policy caters to my expectations

CS2: I am very satisfied with the CSR performance of the company

CS3: I am satisfied with the products and services of the company

CL

CL1: I am willing to recommend this company to the people around me

CL2: I would like to patronize this company

CL3: I would like to recommend the products of this company to my friends or colleagues

COVID-19

COVID1: During COVID-19, the enterprise should abide by the epidemic prevention policy of the community

COVID2: During COVID-19, the enterprise should bear the corresponding charitable responsibility

COVID3: During COVID-19, the enterprise should bear the ethical responsibility to the stakeholders

COVID4: During COVID-19, the enterprise should actively participate in the environmental health service activities of the community

COVID5: If the company undertakes more social responsibility during COVID-19 epidemic, my loyalty to the company will be enhanced

COVID6: During COVID-19, the enterprise should abide by the epidemic prevention policy of the community