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Table 6 Moderated mediation model test

From: How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model

 

Equation 1

(Dependent variable: CI)

Equation 2

(Dependent variable: CS)

Equation 3

(Dependent variable: CL)

Variable

β

se

t

β

se

t

β

se

t

constant

0.199

0.345

0.576

0.075

0.313

0.238

0.160

0.341

0.469

CSR

0.637***

0.051

12.409

0.441***

0.060

7.400

0.219***

0.072

3.046

CI

   

0.380***

0.059

6.502

0.332***

0.069

4.817

CS

      

0.270***

0.070

3.841

COVID-19

0.134**

0.054

2.463

0.064

0.050

1.278

-0.029

0.054

-0.536

CSR*COVID-19

0.000

0.043

-0.002

0.078**

0.039

2.002

0.004

0.043

0.097

Age

-0.041

0.045

-0.915

-0.018

0.040

-0.448

0.043

0.044

0.982

Edu

-0.052

0.106

-0.496

0.010

0.096

0.100

-0.089

0.104

-0.856

Prof

0.016

0.013

1.174

-0.012

0.012

-0.940

-0.007

0.013

-0.502

R2

0.512

  

0.601

     

F

41.949***

  

51.446***

     
  1. Note: * p < 0.1; ** p < 0.05; *** p < 0.01