Table 2 Yellow and Regular Brand T-tests for Brand Potential Index Elements
From: New corporate social responsibility brand evaluation in a developing country: Uzbekistan
Yellow Brand | Regular Brand | ||||||
|---|---|---|---|---|---|---|---|
Brand Potential Index Elements | Mean | SD | Mean | SD | T | ||
Rational | Quality | 3.37 | .993 | 3.58 | .804 | −3.856 | *** |
Uniqueness | 3.65 | 1.041 | 3.03 | 1.114 | 9.508 | *** | |
Potential Popularity | 3.28 | .924 | 3.39 | .817 | −2.392 | ** | |
Emotional | Relevance | 3.30 | 1.008 | 3.37 | .954 | −1.383 | |
Trust | 3.43 | .928 | 3.46 | .832 | −.708 | ||
Bonding | 3.37 | 1.011 | 3.42 | .886 | −1.223 | ||
Empathy | 3.46 | .957 | 3.43 | .836 | .733 | ||
Action Oriented | Recommendation | 3.39 | 1.001 | 3.44 | .856 | −.955 | |
Price Premium | 3.18 | 1.269 | 2.86 | .941 | 5.325 | *** | |
Purchase Intention | 3.64 | .928 | 3.68 | .768 | −1.163 | ||