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International Journal of Corporate Social Responsibility
Fig. 3 | International Journal of Corporate Social Responsibility

Fig. 3

From: “Issues emanating from business impact on climate, environmental sustainability and CSR (Corporate Social Responsibility): steps towards pragmatism in extant realities”: “Brand translation to equity from ‘CSR as a potential tool in climate change mitigation and enhancing financial performances in organizations”

Fig. 3

Proposed Model of Sustainable Marketing: ‘Appendix 1 in Fig. 4 as titled, and shown; “Proposed Model of Sustainable Marketing” emphasizes value creation and core values in propensity towards mitigation and satisfaction in respect to the environment and consumers or customers respectively

Source: Author’s draft. 2021 & Present Study

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