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Table 10 ‘8EM: Corporate financial performances, ‘CSR and brand reputation

From: “Issues emanating from business impact on climate, environmental sustainability and CSR (Corporate Social Responsibility): steps towards pragmatism in extant realities”: “Brand translation to equity from ‘CSR as a potential tool in climate change mitigation and enhancing financial performances in organizations”

Parameters:

β

R

t

p – value

SERβ:

Corporate Financial Performances (CSR) – brand reputation & culture

0.9977

0.9753

2.2538

<.00001

0.4427