“Issues emanating from business impact on climate, environmental sustainability and CSR (Corporate Social Responsibility): steps towards pragmatism in extant realities”: “Brand translation to equity from ‘CSR as a potential tool in climate change mitigation and enhancing financial performances in organizations”

International Journal of Corporate Social Responsibility

Table 8 SEM: CSR mediating from brand reputation translation to brand equity relationship

Parameters:	β	R ²	α
CSR brand reputation – brand equity	0.3522	0.7845	2.739
Parameters:	β	R	t	p - value	SER _β :
Brand reputation (CSR) – brand equity	0.3522	0.8….	2.2533	<.00001	0.1563