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International Journal of Corporate Social Responsibility

Table 9 SEM on CSR, corporate financial performance and brand relationship

From: “Issues emanating from business impact on climate, environmental sustainability and CSR (Corporate Social Responsibility): steps towards pragmatism in extant realities”: “Brand translation to equity from ‘CSR as a potential tool in climate change mitigation and enhancing financial performances in organizations”

Parameters:

β

R2

α

Corporate financial performance – brand reputation

0.9977

0.9512

3.3862

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