Fig. 4From: Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions*Brand from CSR perspective as a tie, connection and association at centre between the people, lifestyles and their cultures, then extrapolating to the consumer aspect & stakeholder. Source: Further adaptation as developed & drawn from author’s observation based on this study (2019 – 2021)Back to article page