Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

International Journal of Corporate Social Responsibility

Table 1 Cronbach alpha of the variables, Composite Reliability (CR) & ‘AVE

	‘Cronbach alpha	‘Composite reliability	‘AVE
Brand awareness	0.78947	0.87200	0.623
Investment risks & culture	0.83768	0.84100	0.640
Climate change & investment	0.84906	0.88100	0.79725
Investment risks & brand	0.92308	0.93500	0.78325
CSR & brand	0.88720	0.95600	0.84375
CSR, brand & perceptions	0.98640	0.96700	0.8785
CSR, brand &reputation	0.97820	0.9824	0.8825
‘Brand, inclinations, CSR & culture	0.89640	0.938	0.7900
‘Brand, lifestyles, CSR & interactions	0.92310	0.94000	0.79225