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International Journal of Corporate Social Responsibility

Table 11 CSR – Brand; Lifestyles, culture & inclination

From: Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

Parameters:

β

R

t

p –value

SER β:

CSR – Brand; Lifestyles, culture & inclination

0.9858

0.9952

4.3697

 < .00001

≈0.2256

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