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International Journal of Corporate Social Responsibility

Table 12 CSR – Brand from consumer perceptions; Lifestyles, culture & inclination and brand interactions

From: Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

Parameters:

β

R

t

p –value

SER β:

CSR – Brand from consumer perceptions; Lifestyles, culture & inclination and brand interactions

0.685

0.9395

4.7241

 < .00001

0.145

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