International Journal of Corporate Social Responsibility

Table 2 ‘Convergent validity of the Variables, Composite Reliability (CR) & ‘AVE from Factor Loadings

From: Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

Parameter or variables	‘Indicators	‘Factorial loadings
Brand awareness	BR bR2 BR3 BT4 BR5	0.7623 0.7851 0.7821 0.7224 0.7849
Investment risks & culture	VC 1 VC 2 VC 3 VX4	0.8640 0.8880 0.8250 0.8825
Climate change & investment	C1 C2	0.7825 0.725
Investment risks & brand	B1 B2 B3 B4	0.8225 0.8225 0.7824 0.7721

Back to article page