Table 3 Multiple regression analysis and tests of the parameters (including demography) on perceptions of consumers

Constant

4.211

-1.657

0.18021

2.7047

Gender

0.0352

-0.267

0.8001

0.1644

Age

0.0096

-0.645

0.5471

0.0056

CSR – Brand from consumer perceptions; Lifestyles, culture & inclination

0.0332

9.657

0.0321

0.3555

CSR – Brand from consumer perceptions; Lifestyles, culture & inclination and brand interactions

0/1737

17.3401

 < 0.001

0.1167

R – squared

0.9971

Adj. R– squared

0.9857

Residual standard error, 1 degrees of freedom

0.0487

p– value overall

0.0801

F– statistics

87.1458

degrees of freedom: F – stat

4