Skip to main content
International Journal of Corporate Social Responsibility

Table 6 CSR – Brand; Lifestyles, culture & inclination

From: Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

Parameters:

β

R 2

α

CSR – Brand; Lifestyles, culture & inclination

0.9858

0.9904

0.0085

Back to article page