Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

International Journal of Corporate Social Responsibility

Table 7 Cronbach alpha of the variables

Source: Present study draft & author’s draft. As shown in the table above; from 1, the ‘Cronbach alphas lies between 0.78947 and 0.92308, which far exceeds the threshold, and relatively high, hence justifying reliability of the variables and parameters or measures or assessment