Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

International Journal of Corporate Social Responsibility

Table 8 Constructs of the variables, questions & parameters

‘Parameters/variables	Indicators of the parameters/variables:
Brand awareness	BA1 Brand consciousness and awareness BA1&CSR: Brand, ‘CSR & perceptions BA2: Brand, CSR, image & reputation Brand, ‘CSR, culture & inclination Brand, ‘CSR, lifestyles & culture
Investment risks & culture	Investment risks from customer’s perceptions or opinions investment risks & culture from reducing measures as part of business model investment risks from firm initiatives investment risk measures as part of the organizational template
Climate change & investment	Climate change & investment for mitigation measures/optimization Climate change & investment from strategic perspective
Investment risks & brand	Investment risks measures & firm initiatives Investment risks & protecting measures as part of the brand Investment risks & culture Investment risks measures as hedge triggers penchant for the brand and adoption as part of the lifestyles and brand

N.B:The various indicators of the parameters are linked with the questions presented from the sampling and data collection
The indicators are associated with the research questions and the subsets of brand awareness comprises; BR, BR2, BR3, BR4 & BR6
VC1, VC2, VC3 & VC4: investment risks & culture
C1, C2: ‘Climate change & investment
B1, B2, B3 & B4: investment risks & brand